One idea in.
A directed film
out.
SWIZ Director is not a prompt box that spits out a clip. It works the way a director works — a creative brief, then a script broken into timed beats, then a storyboard, then a shot list — and it holds your product, your cast and your brand steady across every single scene. Then it renders.
Most AI video tools hand you a clip.
SWIZ Director hands you a production.
Four decisions, in the order a director makes them.
Each stage is reviewed and criticised before it is accepted, and each one is versioned — so you can change your mind at any stage without starting over.
Creative brief
The audience, the single idea, the tone, the pacing, and the one action you want a viewer to take. Written first, because everything downstream inherits it.
Script & beats
The script is broken into timed beats that add up to your target running time — not roughly, exactly. A 30-second film is 30 seconds.
Storyboard
One scene per beat, boarded one at a time so a long film never dies half-finished. Every scene names its subjects, its framing and its lighting.
Shot list & render
Per-shot camera, lens and motion, then the render queue. Credits are held while a render runs and released in full if it fails.
Scene 4 looks like scene 1.
Anyone can generate one good shot. The reason AI video looks like AI video is that the product changes shape between cuts and the person changes face. SWIZ Director carries a written description of every subject into every prompt it writes.
Product library
Describe your product once — materials, proportions, finish, logo placement. Every scene that features it reuses that description word for word.
Character library
Recurring people keep the same appearance, wardrobe and age across a whole campaign, not just a single film.
Brand kits
Colours, logo, typography and tone of voice. Agencies keep one kit per client, isolated from every other client's workspace.
Starts at $7. Scales to an agency.
Two things are priced separately, on purpose. A plan buys productions — the brief, the script, the storyboard, the shot list. Credits buy rendered video, because video costs real money per second. You never pay for seconds you did not render.
All prices exclude tax. Tax is calculated at checkout from your location.
See if the Director actually directs.
- 1 production per month
- Brief, script, storyboard, shot list
- Watermarked exports
- No card required
One creator, one page, one story at a time.
- 5 productions per month
- 20 video credits included
- 1 connected YouTube or Facebook page
- Brand kit — logo, colours, tone
- No watermark
You post every week and you reuse the same cast.
- 25 productions per month
- 75 video credits included
- 3 connected pages
- Character & product library
- Multiple brand kits
- Version history on every stage
A small team shipping campaigns, not one-offs.
- Unlimited productions (100/mo fair use)
- 200 video credits included
- 10 connected pages
- 3 seats
- Priority generation queue
- Every aspect ratio on export
You direct for other people’s brands.
- Unlimited productions
- 1,000 video credits included
- 10 isolated client workspaces
- 10 seats with roles
- 50 connected pages
- White-label exports
- Priority support
1 credit = 1 second of standard video.
Credits stack on top of your plan and never expire. Draft quality costs half a credit per second, premium costs three — so you can board and preview cheaply, then spend on the cut you actually want.
All credit packs exclude tax. A failed render is refunded in full — credits are held while a job runs and only charged once the output actually arrives.
The same engine at $7 and at $199.
Nothing is held back on the small plans. The difference is volume, seats and how many brands you are running — not whether the Director does its job properly.
Small business, one page
$7 + tax buys five directed productions a month and one connected page. Enough to post properly every week without hiring anyone.
Creators and in-house teams
A recurring cast, a product that has to look the same every time, and a library that remembers both. Version history so a rewrite never loses the good take.
Agencies and enterprises
Isolated workspaces per client, seats with roles, white-label exports, and volume credit rates priced against your real render volume rather than a tier.
Straight answers.
What exactly is a “production”?
One full pass of the Director: a creative brief, a script broken into timed beats, a storyboard with one scene per beat, and a shot list. Regenerating a single scene does not burn another production.
Why are video credits separate from the plan?
Because rendered video costs real money per second and planning does not. Bundling them would mean charging light users for capacity they never touch, and capping heavy users who would happily pay. Separating them keeps the entry price at $7.
What happens if a render fails?
Credits are reserved when a job starts and only charged when the output actually arrives in your library. A failed or cancelled job releases the hold in full.
Do credits expire?
No. Plan credits and purchased packs both sit in the same wallet and stay there.
Is tax included in these prices?
No. Every price on this page is pre-tax. Tax is added at checkout based on where you are.
Can I connect my YouTube or Facebook page?
Yes — one page on Starter, three on Creator, ten on Studio and fifty on Agency. Each connected page is tied to the workspace that owns it.
Give it one idea.
See what it directs.
The free plan needs no card. Paid plans start at $7 + tax a month and cancel whenever you like.
swizsoft.com/director — part of SWIZSOFT, Enterprise AI Software Company